Campaign Project Manager at Rock Trust

Circa 30k DOE

Fixed Term 12 – 15 Months (Specifically for the 30th Anniversary)

Closing Date:
Friday 6th November 2020 10am

Thursday 12th November 2020

Microsoft Teams (Presentation Topic followed by Q and A)

Edinburgh / Home Based Working

Full Time position but 4 days a week will be considered

CV and Cover Letter (Shortlisted Applicants will be required to complete Equal Ops)

Board Level Appointments

The Rock Trust is looking to employ an experienced and highly creative Project/Campaign Manager to lead on the development and implementation of our 30th Anniversary Campaign. Working closely with the 30th Anniversary Committee, Fundraising and Communications Team, and cross-departmentally, they will have overall responsibility for shaping and executing a 6-month campaign, including associated events and communications activity, and will be responsible for ensuring agreed outputs are delivered. With excellent interpersonal skills, commitment and passion, the post-holder will work with volunteers, young people and colleagues across the organisation to drive campaign engagement and raise awareness of the issues of youth homelessness and the work of Rock Trust.

This role will report into the Director of Operations and will be based at our Edinburgh office, with some home-working and travel to our regional offices.


In September 2021, Rock Trust will begin celebrating 30 years of our work supporting young people affected by homelessness. We see this as a time to celebrate how far we have come, and the achievements and journeys of our young people and staff, but we also see it as a time to reflect, question, and acknowledge how far we still have to go, if we are to truly see an end to youth homelessness in Scotland.

Our 30th Anniversary is not only an important opportunity for us to raise awareness and support for our brand and work in Scotland, but an opportunity to use our platform to shine a spotlight on the reality of youth homelessness.

With that in mind, in September 2021 we are launching a 30th Anniversary Campaign. The Campaign will inform and shape all our communications and fundraising activity for the anniversary year, helping us to influence change, and raise funds for young people’s homelessness services.

We want to provoke, challenge, and educate, but we also want to inspire hope and positive change for the future.


  • Work with the Anniversary Committee, Communications Co-ordinator and external partners/suppliers to develop the campaign brand and supporting materials.
  • Ensure brand-integrity and consistency is upheld throughout the campaign.
  • Oversee the development and implementation of a comms and marketing master calendar, working with the Fundraising and Communications Team to plan, create, schedule and disseminate campaign messages across communications platforms including social media, website, press, advertising platforms, email and newsletters.
  • Keep wider organisation informed of key dates, communications and activities.
  • Pro-actively engage with the press and media and manage all media enquiries – managing the involvement of key spokespeople (young people, Senior Management and Committee members)
  • Oversee campaign publicity budget


  • Oversee the planning and scheduling of a calendar of events in line with campaign aims and objectives, to drive engagement and achieve campaign outputs (2 major events and series of smaller events across 6-month campaign).
  • Manage all aspects of event delivery including co-ordinating with suppliers, in run up to event and on event day.
  • Manage involvement of Fundraising team, staff, volunteers and young people.
  • Oversee campaign events budget.

Relationship Management

  • Manage the involvement of the 30th Anniversary Committee, supporting them to take on pro-active, practical roles, and have meaningful involvement in both campaign development and implementation.
  • Organise and chair 30th Anniversary Committee meetings.
  • Cultivate relationships with individual committee members, supporting them in their respective roles and maintaining regular contact and updates on a group and individual basis.
  • Organise and facilitate targeted, short-life working groups with key stakeholders, to support with specific campaign elements as and when required.
  • Recruit and manage volunteers to support with activities and events.
  • Ensure opportunities for youth involvement are maximised – identifying, creating and facilitating opportunities for young people to influence and be heard throughout the campaign.
  • Manage relationships with external partners, suppliers and contractors.
  • Support the upkeep of our Relationships Database.


  • Establish and oversee system for monitoring and evaluating campaign outputs, successes and challenges, with a particular focus on:
  • Engagement (quantitative data – online and physical for example sign-ups/participation)
  • Experience (feedback and other qualitative data)
  • Income
  • Regularly report back to Anniversary Committee, Staff, Managers and Senior Management Team at meetings and via other internal communication platforms.
  • Contribute to the Fundraising and Communications Manager’s quarterly board reports.
  • Create a final comprehensive campaign report to be shared internally and externally.
  • Identify opportunities for the team to share results and achieve further publicity and national recognition post-campaign.


  • Ensure that all data is stored and used in compliance with GDPR.
  • Liaise with the Finance team to ensure campaign income and expenditure is accurately coded.
  • Keep up to date with professional best practice, identifying communications and digital trends and developments that impact on the campaign and organisation, and sharing knowledge appropriately across teams and departments.
  • Demonstrate a commitment to ongoing learning and development and participate in any training relevant to the role.
  • Undertake other duties which may from time to time be requested by your line manager and Chief Executive.

This job description is not exhaustive. It merely acts as a guide and may be amended to meet the changing requirements of the Rock Trust at any time after discussion with the post holder.

  • Significant experience in a similar role within a UK charity or non-profit organisation with proven track record of generating income.
  • Experience of working at a management level.
  • Experience of strategic planning.
  • Experience of developing and delivering campaigns with proven track record of achieving aims.
  • Significant experience of using digital communications and fundraising tools/ platforms to achieve results.
  • Significant experience of stakeholder management and relationship cultivation with influential and/or high-profile individuals and or groups.
  • Experience of using a relationship management database.
  • Experience of managing public and media relations.
  • Experience of working with external marketing and advertising agencies and/or media professionals.
  • Experience of event management from planning stages through to delivery.
  • Confident communicator with excellent interpersonal skills.
  • Excellent organisation and time management skills.
  • Excellent written and design skills and attention to detail.
  • Ability to work to tight deadlines under one’s own initiative, with a can-do attitude.
  • Work well as part of a team.
  • Knowledge of GDPR.
  • Experience in Monitoring and Evaluation and its use for income generation and external communications.
  • Knowledge of national and local housing and homelessness policy and campaigns in Scotland.
  • Knowledge of youth homelessness issues.
  • Confident, approachable and creative, with an ability to build relationships quickly with new contacts.
  • Willingness to work on a flexi time system involving attendance at events outside of office hours.
  • Creative approach with a passion for problem-solving and pursuing new ideas and initiatives.
  • Willingness to travel across Scotland where Rock Trust have services.
  • Relevant degree or qualification.
  • Experience of working with young people.
  • Knowledge of national and local housing and homelessness policy and campaigns in Scotland.


Applicants must apply for this position by Friday 6th November 2020 at 10am. Please click on the button below to send your CV. If you are suitable for this vacancy you will be contacted by Alan Surgeon to discuss your application further. You will then also be asked to provide a Cover Letter to support your application.