Campaign Project Manager at Rock Trust

Communications

• Work with the Anniversary Committee, Communications Co-ordinator and external partners/suppliers to develop the campaign brand and supporting materials.
• Ensure brand-integrity and consistency is upheld throughout the campaign.
• Oversee the development and implementation of a comms and marketing master calendar, working with the Fundraising and Communications Team to plan, create, schedule and disseminate campaign messages across communications platforms including social media, website, press, advertising platforms, email and newsletters.
• Keep wider organisation informed of key dates, communications and activities.
• Pro-actively engage with the press and media and manage all media enquiries – managing the involvement of key spokespeople (young people, Senior Management and Committee members)
• Oversee campaign publicity budget

Events

• Oversee the planning and scheduling of a calendar of events in line with campaign aims and objectives, to drive engagement and achieve campaign outputs (2 major events and series of smaller events across 6-month campaign).
• Manage all aspects of event delivery including co-ordinating with suppliers, in run up to event and on event day.
• Manage involvement of Fundraising team, staff, volunteers and young people.
• Oversee campaign events budget.

Relationship Management

• Manage the involvement of the 30^th Anniversary Committee, supporting them to take on pro-active, practical roles, and have meaningful involvement in both campaign development and implementation.
• Organise and chair 30^th Anniversary Committee meetings.
• Cultivate relationships with individual committee members, supporting them in their respective roles and maintaining regular contact and updates on a group and individual basis.
• Organise and facilitate targeted, short-life working groups with key stakeholders, to support with specific campaign elements as and when required.
• Recruit and manage volunteers to support with activities and events.
• Ensure opportunities for youth involvement are maximised – identifying, creating and facilitating opportunities for young people to influence and be heard throughout the campaign.
• Manage relationships with external partners, suppliers and contractors.
• Support the upkeep of our Relationships Database.

Reporting

• Establish and oversee system for monitoring and evaluating campaign outputs, successes and challenges, with a particular focus on:
• Engagement (quantitative data – online and physical for example sign-ups/participation)
• Experience (feedback and other qualitative data)
• Income
• Regularly report back to Anniversary Committee, Staff, Managers and Senior Management Team at meetings and via other internal communication platforms.
• Contribute to the Fundraising and Communications Manager’s quarterly board reports.
• Create a final comprehensive campaign report to be shared internally and externally.
• Identify opportunities for the team to share results and achieve further publicity and national recognition post-campaign.

Administration

• Ensure that all data is stored and used in compliance with GDPR.
• Liaise with the Finance team to ensure campaign income and expenditure is accurately coded.
• Keep up to date with professional best practice, identifying communications and digital trends and developments that impact on the campaign and organisation, and sharing knowledge appropriately across teams and departments.
• Demonstrate a commitment to ongoing learning and development and participate in any training relevant to the role.
• Undertake other duties which may from time to time be requested by your line manager and Chief Executive.

This job description is not exhaustive. It merely acts as a guide and may be amended to meet the changing requirements of the Rock Trust at any time after discussion with the post holder.